The price is right. Thanks to electronic shelf labels
Changing the price on a shelf label may sound like a simple task. But when a supermarket holds thousands of products, you can imagine it will take up quite some time every day for our colleagues in our stores. That’s why started implementing Electronic Shelf Labels. These can be changed all over the county with just one action from one central location.
Really useful info in real time
The Electronic shelf labels we deploy are small displays that show the current price, the barcode users can scan with their handheld scanner and other useful information. To customers it may seem like a trivial upgrade. But when you take into account that a typical store inventory holds thousands of items and that everyday tens of those items change price, these tiny devices make a massive difference. Jocelin Tjandra, Consultant at Jumbo Tech Campus to the team that supports our stores, is one of the specialists working on the final stages of testing and implementing.
Stock related signals
Jocelin: “The information on these labels comes directly from Jumbo’s SAP System. It is transmitted by a dongle attached to a computer in the supermarket. When there’s a problem with a certain product, like low or zero stock, the label will indicate that as well, so our colleagues can act on it. “. The system also allows supermarkets to quickly adjust during periods in which prices for certain items change quickly.
More time for our customers
Jocelin is a true ambassador for this technology: “Imagine the time our colleagues in our stores save by not having to update labels every day. Or having to inspect shelves to see if an item is (almost) out of stock. Because now, when they walk by, they will see a flashing light coming from the corresponding label. That’s valuable time they can now use to help our customers even better. Not to mention the fact that these labels help minimize the chances of human error or other causes of incorrect pricings.”
Hundreds of stores to go. But no rush
When Jocelin joined the team some 6 months ago, the system had already been tested extensively. The actual implementation had already started in April 2022 and was well on its way. Jocelin: “We’re making great progress, but we’re in no rush to finish. We want to do it right and most importantly: we don’t want to have a negative impact on our customers’ experiences in the supermarkets. Because the aim of everything we do is quite the opposite: we want to improve it. And with these new electronic shelf labels we will do just that. “